Making the most of their 3D library with a compact team

Monte Design is a family-owned Canadian brand that’s been manufacturing luxury furniture for both adults and children ever since 2006. Recognizable for their ultra-modern take on classic pieces like rocking chairs and baby cradles and more than dozens of customization options, Monte Design is setting new standards for what family-friendly design should look and feel like.

Operating with a compact in-house team, they know the vital importance of communicating brand values with their customers on every single touchpoint along the way.

However, always staying on brand and offering a spotless experience to every web visitor — and possible customer! — hasn’t always been easy.

Before partnering with Cylindo, one of the most common tripping points for Monte Design was visual consistency — or better said, inconsistency. In fact, not even an in-house photography studio could tackle the issue!

Traditional photography, even when paired with full-time personnel and image-editing software, could do little to provide the brand consistency and in-depth image specifics Monte Design was after. The images, even when snapped in the same controlled environment, would still turn out to be slightly different — enough to ruin the perfect aesthetic of the Monte Design website.

What’s even more, all Monte Design furniture pieces are made to order — meaning that being able to visualize a configured product is not only a nice feature on the PDP; it’s a necessity!

“The core of our website is the product. And the number one thing is that the product has to look spotless online. You can have great customer service, but if the image of the product you’re selling is not perfect and not a perfect representation of what you do … well, it’s a tougher challenge. So we were looking for a streamlined way to show all of our options in a consistent way online”, said Ralph Montemurro, Founder of Monte Design.

With a forward-looking mindset, finding the answer to “How do we take this to the next level?” hasn’t been that hard — and Cylindo’s here to help.

In less than a year after implementing the Cylindo solution to the website, the Monte Design team has witnessed staggering results.

Not only are they able to showcase all the furniture pieces in a consistent manner that stays on brand, but they’re able to provide unparalleled detailing of every single product.

And it’s obvious that customers love the Cylindo 360 Viewer too.

Cylindo high-quality 3D assets have also made new product launches easier for the small but high-performing in-house team of six (the number of team members collaborating with Cylindo) at Monte Design headquarters.

“Previously, it was a lot of stress to think about whenever we had to introduce a new fabric or a new wood material. How are we going to bring that across all of our products? How are we going to show it? Now it’s like, okay, we’ve got a new color — fantastic! Let’s submit that to Cylindo! Within a few weeks, it’s everywhere, which is a real dream to have” added Ralph Montemurro.