New guide: Mapping 3D visuals to the furniture buyer’s journey

Faster product launches with Chaos Cylindo

See how Cozey is leveraging Cylindo to display products in all available configurations and launch new products faster.

Summary

The team at Cozey wanted a solution that would help them display all available configurations with HQ imagery. With a strategic approach to product visualization, Cozey increased customer engagement on the website and can now launch new products faster than ever before.

The challenge

Cozey, a fast-growing Canadian DTC brand, offers a wide range of modular and configurable solutions. With furniture that’s easy to assemble and quick to arrive, Cozey prides itself on disrupting the home furnishings industry.

Given their customer-centric approach, the team at Cozey was on the lookout to further improve the customer experience (CX) and find a solution that would help them display all available configurations with HQ imagery.

“Before implementing Chaos Cylindo, we faced significant challenges in effectively showcasing the extensive range of configurations available for each sofa collection on our website,” shares Félix Robitaille, Director of Marketing at Cozey.

Customers would often struggle to visualize the fabric and could not fully envision what the finished product would look like.

Aware of the limitations of traditional photography and static 3D imagery, the team at Cozey decided to search for a long-term scalable solution for product visualization.

“We opted for Chaos Cylindo over other vendors due to its remarkable fast loading speed, exceptional quality of renders, and agility in keeping up with our fast-paced projects. These features were critical in enhancing our online customer experience.” Félix Robitaille, Director of Marketing at Cozey.

We opted for Chaos Cylindo over other vendors due to its remarkable fast loading speed, exceptional quality of renders, and agility in keeping up with our fast-paced projects. These features were critical in enhancing our online customer experience.

Félix Robitaille, Director of Marketing, Cozey

The solution

Cozey partnered with Cylindo to improve the customer experience but discovered that having an agile product visualization partner could also help them speed up the go-to-market for new products.

Here’s how Cozey is leveraging Cylindo.

1. Displaying configurable options with Cylindo Viewer

“Chaos Cylindo is primarily utilized on the product pages of our website, enabling us to vividly display all models in their various configurations,” says Félix Robitaille, Director of Marketing at Cozey.

The Design-Your-Own section on each product page guides the user through the configuration. Once finished, shoppers can engage with their customized products in 360-views, spin, zoom, and fully inspect the product before clicking the add to cart button.

“This integration has significantly improved the user experience, providing a more interactive and engaging way for customers to explore our products,” reveals Félix Robitaille, Director of Marketing at Cozey.

Ciello 2 seater sofa

Chaise

Arms

Ottoman

Fabric

360 views of configured furniture

Customers can see realistic samples of custom pieces

View in AR

Get accurate sizing and see if furniture fits

Zoom in on the material

Minimize returns by ensuring customers get exactly what they want

2. Providing an engaging experience with Cylindo AR

On top of the immersive 360 views, Cozey provides the opportunity to explore products with augmented reality (AR).

A prominent ‘View in your space’ button on the product page invites customers to further see if this is the right fit for their needs, thus confirming their choice.

“Innovatively, we extended the use of Chaos Cylindo with the AR experience for users to create more dynamic and engaging content,” adds Félix Robitaille, Director of Marketing at Cozey.

3. Launching new products faster with Cylindo

Cozey visualizes new products in all available configurations without the need to manufacture them first.

“Chaos Cylindo has proven to be advantageous compared to traditional product photography. Its ability to quickly generate high-quality imagery is invaluable, especially when launching new products,” explains Félix Robitaille, Director of Marketing at Cozey.

Thanks to the Cylindo partnership, Cozey can now launch new products faster than ever before.

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This rapid turnaround time allows us to introduce new items to the market swiftly, showcasing a wide range of customization options that would be logistically challenging and time-consuming to capture through traditional photography.

Félix Robitaille, Director of Marketing, Cozey

4. Using Cylindo Create for marketing purposes

Last but not least, the team at Cozey can rely on Cylindo Create to generate high-quality imagery for marketing purposes. Whether that’s a product image to upload on Shopify or to create an animated GIF, no configuration is off the limits.

“This flexibility and efficiency in creating visually appealing and accurate representations of our products have been pivotal in enhancing our product launch strategies and overall marketing efforts,” says Félix Robitaille, Director of Marketing at Cozey.

Ever since partnering with Cylindo, Cozey has:

Sped up the go-to-market launch of new products.

Increased e-commerce conversion rates.

Improved customer engagement on the website.

Increased time on page on product pages.

The results

Cozey’s strategic approach to product visualization resulted in clear success, as customer engagement on the website increased. Shoppers can now focus entirely on finding the perfect fit for their needs while feeling more confident in their decisions.

Additionally, the high customer engagement has also positively impacted the conversion rates, helping Cozey see a return on their investment.

Since integrating Chaos Cylindo, we've observed a notable increase in the time spent by visitors on our product pages. The detailed renders and 360-degree viewers have enriched the customer experience, leading to a deeper engagement with our products. This is contributing not only to an increase in customer engagement but also to a rise in conversion rates,

Félix Robitaille, Director of Marketing, Cozey

Future plans include leveraging other Cylindo use cases, as well as exploring other products from the Chaos portfolio.

We are grateful for the partnership and look forward to supporting Cozey on its mission to provide customers with a delightful furniture shopping experience.

About Cozey

Cozey is a fast-growing Canadian DTC brand that offers a wide range of modular and configurable solutions. With furniture that’s easy to assemble and quick to arrive, Cozey prides itself on disrupting the home furnishings industry.